At WR Estate Agents we want to portray your property in the best light and this is why we use a professional photographer for all of our listings.

image

Since the creation of digital cameras, many estate agencies have stopped using professional photographers and now ask their own agents to take some photos while doing the valuation. As a result, for many agents, the quality of photos on their books is not as high as it should be, considering the value of the asset. You only have to look though one of the online property companies (e.g. Rightmove, Zoopla etc.) to see how much the quality of photography varies from one agent to another.

image

Quality photography will totally enhance the features of the property, and, as people generally look online first, it’s the pictures that ‘sell’ the sizzle and get potential buyers choosing to view. Poor pictures may result in a property being
overlooked.

image

How it works

When the photographer arrives, they will look round each room to see if everything is in the best place. It may mean some or all of the following; removing some items, tidying up wires, removing family photos, adding lifestyle items, rearranging furniture, straightening curtains etc. etc.) Then the photographer will choose the best angle to take the photograph from. He or she will look at the lighting to see if it’s best to add lighting or rely on natural light. Then the photographer will make sure everything is level and that the right amount of the room is in the picture. The photographer may take several pictures at once (to merge later), or may take pictures from different angles. He or she will move around the house, doing the same activity in each room, each time, making sure that the room is going to look its best, its most appealing for a potential buyer.

imgae

Externally, the photographer will look at all the angles, and other external features which may enhance the picture further. Once again, this may mean removing items like bins, pet-related items, garden tools, etc.
Once the photos have been completed, the photographer will then spend hours editing them to bring out the best in the property. This may mean merging pictures to get a wider range of tones. Some photos may need to have items removed that were not obvious during the shoot, or that could not be physically removed. The photos may need to be cropped, shadows lowered, highlights edited etc etc. Then the photos will need to be compared to each other so they have a consistent look.

Then they will need to be exported and sized correctly for use online.

images